New Mexico Advertising Federation

Marking the 50th anniversary of the New Mexico Advertising Federation, here’s the wacky story of El Creativeto, masked lucha libre wrestler and mascot of the LuchAddy Awards. It kicked off the awards banquet with footage looted from old Mexican Santo movies. Live professional masked wrestling matches followed — inside an authentic rink set up inside a ballroom of Albuquerque’s Sheraton Uptown Hotel.