This Is All About You. Except This Page.

You’ll receive the benefit of  my flex-flier, 360-degree perspective that takes in the value of creative direction, branding, strategy, research, brainstorming, and project management. What’s more, I’m a copy editor, with a rare (and somewhat weird) knack for revising while writing. (MS Word can’t do that. Yet.) Be assured I can review your precious content with a fresh, critical eye. You get two skills for the price of one. 

Here’s where I’m supposed to mention working with prominent advertising agencies — such as Arnold, BBDO, Cole & Weber, Saatchi & Saatchi, McCann-Erickson, Ogilvy, Publicis, Goldberg Moser O’Neill, Pollinate, and Grady Briton.  And with notable brands, including Pebble Beach Resorts, Duckworth Boats, Kaiser Permanente, NIKE Biketown, Alpenrose Dairy, Umpqua Bank, American Pistachio Growers, Santa Conservation Trust, Blue Cross Blue Shield, and the California Strawberry Commission. Glory is important, but so are results.

Results

  • Wrote a 28-page catalog that helped Renaissance Marine Group achieve record sales volume for its Duckworth Boats brand (launched in 1964)—generating the company’s highest overall revenue since 1998
  • As co-creative director of rebranding campaign, helped Cliff’s—New Mexico’s only amusement park—make 2009 the highest-attended and most profitable in its 51-year history with new tag line, “Seriously Fun”
  • Increased dessert sales by 50 percent within one year for Skippers Seafood & Chowder House by recommending a branding upgrade of the entire chain‘s dessert menu
  • Wrote a “missing you” card for American Greetings that sold 100,000+ copies as part of national Coffeehouse line
  • Generated 42% more funds ($60,000) for National Parkinson Foundation by writing a donor appeal letter that raised $207,000, up from $143,000 the previous year (5.1% response)—endorsed by actor Michael J. Fox
  • Collaborated on a public awareness poster for the National Coalition for the Homeless that became the single most-requested advocacy piece in its 20-year history
  • Prevented a potential media crisis for Washington, D.C.’s Metro TeenAIDS hip-hop fundraiser CD, Walking on Pennsylvania Avenue—by advising the non-European sponsors to change the title from WOP to WOPA

Kudos

  • Communication Arts Magazine’s “Exhibit”
  • The One Show (merit)
  • New York Art Directors Club (silver)
  • The San Francisco Show (silver)
  • New Mexico Advertising Federation ADDY Awards (2 gold, 2 silver, Best Copywriter Award)
  • American Institute of Graphic Arts (Peer’s Choice & Judge’s Awards)
  • HOW Magazine Self-Promotion Awards Annual
  • Direct Marketing Association ECHO Award
  • New York Festivals
  • ADWEEK Magazine’s “What’s New Portfolio” (three showings)

Interesting & Unusual Things I Have Done

  • Climbed Honolulu’s Diamond Head with an 83-year-old man leading his 600th hike
  • Astonished the Hartt College of Music student orchestra by singing unaccompanied, and on key, ahead of a musical cue while rehearsing the lead role in The Hobbit — without formal vocal training
  • Received Certificate of Achievement from President & Mrs. Jimmy Carter for 100 hours of volunteer service at Atlanta’s Carter Presidential Center
  • Watched I Love Lucy DVDs with the sister and niece of the late actress Vivian Vance (Ethel) — in their living room
  • Survived a tug-of-war along Big Sur’s grassy coastline atop a horse that was a compulsive eater
  • Ate as much steak, potatoes, pie and ice cream as a U.S. Olympic Ski Team trainee (we tied)

Contact!

A radiant future is in your marketing stars.

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